Medela now offers Easy Expression™ Hands-Free Pumping Bra (I wish I had one of these while pumping!)
Building on its line of breastpump accessories, Medela acquired Easy Expression Products Inc., maker of the Easy Expression™ Hands-Free Pumping Bra. The acquisition will help further Medela’s goal to provide moms with breastfeeding solutions that meet their lifestyle needs and help them successfully breastfeed longer.
Developed in 1996 with the working mom in mind, the Easy Expression Hands-Free Pumping Bra holds a breastpump’s breastshields in place, allowing mom to pump breastmilk — and keep her hands free to type, read or eat. The Easy Expression Bra also enables a mom with a premature infant to hold her baby while pumping, which can facilitate milk production and let-down. It can be worn over a regular nursing bra and is available in a Bustier and a Halter style.
Medela shares Easy Expression’s mission to offer products that meet the diverse needs of nursing moms. These include the Pump In Style® Advanced, a daily use breastpump designed for moms who pump several times a day, and the Freestyle®, the first truly mobile, hands-free, double-electric pump. The Easy Expression Hands-Free Pumping Bra is compatible with most Medela breastpumps, including the Symphony®, Freestyle, Pump In Style Advanced and Swing™.
The pumping bra will join Medela’s extensive line of breastpump accessories, such as PersonalFit™ breastshields and pump cleaning products. In addition to breastpumps and pumping accessories, Medela’s product offerings also include breast care products; breastmilk collection, storage and feeding products; and nursing intimate apparel.
The Easy Expression Hands-free Pumping Bra will continue to be sold at national and specialty retailers. For more information about Medela’s products, please call Medela customer service at 1-800-435-8316 or visit www.medelabreastfeedingus.com.
Monday, March 1, 2010
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