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Friday, July 30, 2010

Tanya

Journals Unlimited Helps Teen and College Students Cope

With over 55 titles that feature their trademark easy to fill-in format Journals Unlimited make it easy and fun to record all of life’s precious memories.


Their most popular "Write It Down" Series is great for college students to put their feelings and thoughts on paper. They are wildly successful due to their trademark easy to fill in format and our wide variety of titles, available in various sizes. The journals are proudly printed in the USA on acid free recycled paper with a durable hard cover and a hand crafted look. (Because our journals are made of recycled materials, they have variations in color and appearance.)
 
They now offer personalization of any of their full size titles for a nominal fee of $11.00. You can upload your own picture to appear in the upper die cut window and they have added a bottom window for your own personalized text! This may be the most fabulous personalized keepsake to ever hit the gift market!


From Barb Morina - President / Founder


for the moment and it helps me to plan and set goals for the future. Everyone experiences important events worth remembering. Whatever your age or passion, keeping a journal is a great way to capture and recall your thoughts and ideas, while recording all your precious memories.


With just an idea, the company was started in the summer of 1997. I was on vacation on the west coast of Michigan when I walked up into a Barnes & Noble book store. I wanted to pick up a vacation journal and envisioned finding a series of journals with the prompts such as our journals offer (Where I traveled, Where I stayed, People I met, etc.). There was nothing even close, only a wide variety of blank journals. Almost immediately the idea was born! By the end of the day, I had developed several titles as well as the craft color and cover design.

I went to my office the following Monday. At that time I owned and operated a weight-loss franchise in Bay City, Michigan, my hometown. I announced to my store manager that I had come up with a million dollar idea over the weekend, and I was going to put it to work.

I started with just four titles, Vacation, Camping, Golfing, and Boating, and began selling them at craft shows and personally calling on gift stores throughout Michigan. I now have over 100 salespeople representing a continually expanding line with more than 50 titles in various sizes. It has been an empowering ride. The "Write It Down!" Series can be found in retail stores across the USA and Canada. Our most popular title, Me - A Personal Journal, also is printed in Spanish and available in Mexico. In addition to the retail market we also print custom journals for specific client needs.

I owe a great deal to my partner and friend John, as well as friends and family who were always giving me their support and advice. I owe special thanks to Donna Schultz, who serves as my assistant, office manager, and sales manager. The list goes on, for she has worn many other hats. She gave up a comfortable, secure job and joined us in unknown territory to be part of this remarkable journey.

My biggest frustration has been several companies, mostly foreign, have attempted to make knock offs. Unfortunately, we spend a lot of money on legal fees and dedicate valuable resources to defend our intellectual property rights.

I have been truly blessed with the skill and professionalism of my staff. I was fortunate enough to discover at an early age that the key to success is to surround yourself with people who are smarter and more experienced than you. We are growing with leaps and bounds, and I don't mean just the journals!

The first page of all my journals reads: Life is an adventure. It is not the destination we reach that's most rewarding. It's the journey along the way. So Write It Down! and treasure the memory forever... I guess that sums it up!

Tanya

About Tanya -

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